Plumbing & Heating Specialists

Water Softeners & Filters

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An established, privately owned, family company based in Ewen near Cirencester.
Gloucestershire Water Softeners
Gloucestershire Softeners, part of DW Dunn LTD Plumbing and Heating, are proud to be your authorised Kinetico dealer.
Kinetico Authorised Dealer
Gloucestershire and Swindon’s ONLY official Kinetico approved dealership.
With over 90 years of heritage within plumbing and heating, we have the experience to install and service water-softeners and drinking filters within your home or business. Our local area knowledge and presence means we will be here from start to finish, to provide the best advice, installation, and aftercare service. We are here to help you make limescale a thing of the past!

The Cotswolds is a hard water area

What is Hard Water?

Hard water is water that has a high concentration of dissolved minerals, particularly calcium and magnesium. These minerals are naturally present in the earth and can dissolve in water as it flows through rocks and soil. The amount of minerals in water can vary depending on the location and source of the water.

The presence of these minerals can make the water feel "hard" or create mineral build-up in pipes, appliances, and other water-using equipment. This build-up can lead to decreased efficiency and lifespan of these systems. Hard water can also make it more difficult to form a lather with soap and can leave a residue on surfaces after washing.

Limescale build-up in heating systems causes a loss in heating efficiency, wasting energy

Showers, washing machines and immersion heaters become damaged and inefficient more quickly

Limescale quickly builds up on taps, sinks and other fittings becoming unsightly and making cleaning difficult

Hard water can aggravate skin conditions such as eczema

Hard Water Map

Soft / Moderately Soft

Slightly to Moderately Hard

Hard to Very Hard

Water Softeners

Water softeners reduce the amount of limescale in your home. Less limescale means longer life for appliances, greater efficiency in your heating and healthier skin and hair. Kinetico systems are recognised as the world’s best water softeners.

Kinetico's revolutionary technology utilises a process called 'ion exchange' to remove the calcium and magnesium minerals from your water: the special resin beads in our tanks contain sodium ions which attract those unwanted minerals, removing them from the water and making it soft.


All of Kinetico's water softeners regenerate throughout the day, flushing those minerals away so your water stays soft for guaranteed delivery all day, every day. You don't have to set a timer or anything like that; the built-in water meter takes care of that for you. Once or twice a month you'll need to add salt to your water softener, and that's it. Enjoy soft water 24/7.

Increase the life of appliances

Spend less time cleaning

Use less cleaning products

Softer, brighter looking clothes

Save on water heating bills

More bubbles, less bubble bath

Smoother skin and silkier hair

Alleviate dry skin

Visit the Gloucestershire Softeners website for more information

Water Softener preventing shower head limescale
Water Softener preventing tap limescale
Water Softener preventing limescale build-up
Tea made using Drinking Water Filter
Filtered Water in Kettle
Essential Drinking Water Filter

Drinking Water Filters

The Kinetico range of drinking water filters are designed to remove the impurities from your water supply, such as lead, chlorine, pesticides, and viruses, leaving you with delicious tasting water on tap, 24/7.

Ditch the filter jug and get pure, filtered water on tap when you need it!

Although tap water in the UK is of a very good quality, why wouldn’t you want to give yourself and your family the best? There are many unwanted items in your drinking water which, given the choice, you may not want to drink.

Water filters use a variety of water purification techniques to treat contamination and remove impurities such as lead and pesticides from your drinking water. The water filter system is normally fitted under your kitchen sink and purifies the water that comes out of your kitchen tap.

Great tasting water

Enjoy the perfect cuppa without the layer of film on the top

Prepare your food with only pure,

filtered water

Scale-free kettles

No more waiting around for the

filter jug to be full again

Save money and the planet by stopping use of bottled water

Visit the Gloucestershire Softeners website for more information

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Need salt for your water softener?

Visit our online shop for quality salt at competitive prices. Collection or local delivery options.

Need salt for your water softener?

Visit our online shop for quality salt at competitive prices. Collection and local delivery options.